Digital Business

Authors

Rumanintya Lisaria Putri, Badan Riset dan Inovasi Nasional; Agus Yulistiyono, Universitas Muhammadiyah Tangerang; Tri Winarsih, ITB Ahmad Dahlan Lamongan; Asih Kurnianingsih, Universitas Banten Jaya; Ika Purwanti, ITB Ahmad Dahlan Lamongan; Lenny AB Possumah, Universitas Muhammadiyah Luwuk Banggai; Safier Ramdani, Universitas Muhammadiyah Prof. Dr. Hamka; Putra Pratama, Universitas Muhammadiyah Tangerang; Ninik Mas'adah, Universitas Muhammadiyah Lamongan; Jennifer Farihatul Bait, Universitas Muhammadiyah Lamongan; Muhammad Dzikri Abadi, ITB Ahmad Dahlan Lamongan; Eko Sudarmanto, Universitas Muhammadiyah Tangerang; Chairul Suhendra, Universitas Muhammadiyah Bengkulu

Keywords:

Digital Business

Synopsis

Abstrak

Buku “Digital Business” menyajikan panduan komprehensif bagi siapa saja yang ingin memahami bagaimana dunia bisnis berubah dengan cepat di era digital. Teknologi digital kini memainkan peran penting dalam menggerakkan ekonomi global, menciptakan peluang baru dan mengubah cara bisnis dijalankan. Buku ini membahas berbagai topik penting dalam bisnis digital, seperti strategi digital, e-commerce, pemasaran online, transformasi digital, dan inovasi teknologi.

Disusun dengan pendekatan yang mudah dipahami, buku ini menjelaskan konsep-konsep dasar dan lanjutan yang diperlukan untuk bersaing di dunia bisnis modern. Pelaku usaha, akademisi, dan mahasiswa dapat menemukan wawasan yang relevan untuk menerapkan teknologi digital dalam bisnis mereka, serta memahami dinamika baru dalam persaingan dan perubahan perilaku konsumen. Dengan pendekatan teoritis yang kuat, buku ini menjadi referensi penting bagi siapa saja yang ingin memahami dan menerapkan prinsip-prinsip bisnis digital dalam dunia yang semakin terhubung dan kompetitif.

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