Manajemen Pemasaran Modern

Authors

Nining Purwaningsih, Universitas Muhammadiyah Tangerang; Humairoh Humairoh, Universitas Muhammadiyah Tangerang; Lena Erdawati, Universitas Muhammadiyah Tangerang; Eneng Wiliana, Universitas Muhammadiyah Tangerang; Ria Puspitasari, Universitas Muhammadiyah Tangerang; Siska Mayratih, Universitas Muhammadiyah Tangerang; Asriani Susiati, Universitas Muhammadiyah Tangerang; Muljadi Muljadi, Universitas Muhammadiyah Tangerang; Harimurti Wulandjani, Universitas Pancasila; Reni Indriani, Universitas Muhammadiyah Bengkulu

Keywords:

Manajemen Pemasaran, Pemasaran Modern

Synopsis

Abstract

Buku Manajemen Pemasaran Modern merupakan panduan komprehensif yang mengulas strategi pemasaran terkini dalam era digital. Dengan mendalam, buku ini membahas langkah-langkah strategis untuk mengidentifikasi pasar yang potensial, mengembangkan produk inovatif, membangun merek yang kuat, dan mengimplementasikan strategi pemasaran yang efektif. Setiap babnya menyoroti pentingnya analisis pasar, perilaku konsumen, serta integrasi teknologi digital dalam aktivitas pemasaran. Ditulis oleh para ahli, akademisi, dan praktisi  pemasaran yang berpengalaman, buku ini tidak hanya memberikan teori, tetapi juga aplikasi praktis melalui studi kasus nyata dan tips-tips yang dapat diimplementasikan langsung dalam dunia bisnis saat ini. Para pembaca dari berbagai latar belakang, baik mahasiswa, praktisi bisnis, maupun akademisi, akan mendapatkan manfaat besar dari buku ini untuk meningkatkan pemahaman dan keterampilan mereka dalam mengelola strategi pemasaran yang efektif dan berkelanjutan. Manajemen Pemasaran Modern menjadi sumber pengetahuan yang penting untuk memahami dinamika pemasaran di zaman digital yang terus berubah.

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